An account manager plays an essential role in any marketing agency. They are responsible for managing the relationships between the company and its clients, developing and implementing strategies, managing client accounts, providing regular updates to the client, identifying and addressing client issues, ensuring client satisfaction, upselling and cross-selling. By fulfilling these responsibilities, an account manager can help a digital marketing agency to achieve its goals, retain clients, and grow the business.
Common Tasks and Skills
of an Account Manager
Build and Manages Client Relationships
An account manager is the primary point of contact between the client and your agency. They ensure that the client is satisfied with the work that the company is providing, that projects are completed on time, and that the client is happy with your agency’s services.
Identify And Address Client Issues
An account manager is responsible for identifying any issues the client may have and working with your internal team to address those issues. They are proactive in identifying potential issues and work to mitigate those issues before they become problems.
Ensure Client Satisfaction
An account manager is responsible for ensuring that the client is satisfied with the work that the company is providing. They work closely with the client to understand their needs and ensure that those needs are being met.
Upsell And Cross-Sell
An account manager may also be responsible for upselling and cross-selling the company’s services to existing clients. They identify opportunities to provide additional services to the client and work to increase the client’s spend with the company.