Creates and executes email campaigns that engage and convert subscribers into customers.
Common Tasks and Skills of an Email Marketer
Building and Managing Email Lists
An email marketer builds and manages email lists by collecting subscribers through website forms, social media ads, and other marketing channels. They also segment email lists based on subscriber characteristics and behaviors to ensure targeted messaging.
Creating email content
An email marketer creates email content that resonates with the target audience and aligns with the organization’s overall marketing objectives. This may include promotional emails, newsletters, event invitations, and product updates.
Designing and Optimizing Email Templates
An email marketer designs and optimizes email templates to ensure that they are visually appealing and mobile-friendly. This involves testing different layouts, fonts, and colors to maximize email open rates and click-through rates.
Analyzing and Improving Email Performance
An email marketer analyzes email performance metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates, to determine the effectiveness of email campaigns. They then make data-driven decisions to improve email performance, such as adjusting subject lines or tweaking email content.
Ensuring Compliance with Email Regulations
An email marketer ensures compliance with email regulations, such as the CAN-SPAM Act in the United States, by including unsubscribe links, disclosing sender information, and avoiding deceptive subject lines. They also ensure that email lists are permission-based and that subscribers have given explicit consent to receive emails from the organization.