Paid Ads Manager
A paid ads manager creates and manages paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Here are five common tasks that a Paid Ads Manager typically performs:
Common Tasks and Skills of a Paid Ads Manager
Conducting Keyword Research and Competitor Analysis
A Paid Ads Manager conducts keyword research to identify the most relevant and profitable keywords for the advertising campaign. They also analyze competitors’ advertising campaigns to understand their strategies and identify areas for improvement.
Creating and Managing Advertising Campaigns
A Paid Ads Manager creates and manages advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. This involves setting up campaigns, creating ad copies and visuals, selecting target audiences, and setting budgets.
Monitoring and Optimizing Advertising Campaigns
A Paid Ads Manager monitors advertising campaigns regularly to identify underperforming campaigns, ad sets, or ads. They also optimize the campaigns by adjusting ad targeting, ad copy, bidding strategies, and budgets to improve performance and ROI.
Analyzing Campaign Performance and Providing Insights
A Paid Ads Manager analyzes campaign performance and provides insights on campaign performance to clients or stakeholders. They track metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to provide insights into how campaigns are performing.
Staying Up-to-Date with Industry Trends and Best Practices
A Paid Ads Manager stays up-to-date with industry trends and best practices to ensure that their advertising campaigns are effective and aligned with the latest advertising platform updates. They read industry blogs and attend conferences and training programs to stay informed about the latest advertising techniques and updates.