Improves the visibility and ranking of a website in search engine results pages (SERPs).
Common Tasks and Skills of an SEO Specialist
Conducting Keyword Research
An SEO specialist conducts keyword research to identify the most relevant and profitable keywords for the website. This involves using tools such as Google Keyword Planner to identify high-volume, low-competition keywords that the website can target.
Optimizing Website Content
An SEO specialist optimizes website content, including web pages, blog posts, and product descriptions, to include relevant keywords and improve their relevance to search engines. This involves using on-page optimization techniques such as optimizing title tags, meta descriptions, and header tags.
Building high-quality backlinks
An SEO specialist builds high-quality backlinks from reputable websites to improve the website’s authority and relevance in the eyes of search engines. This involves using link-building techniques such as guest blogging, broken link building, and outreach to other websites.
Analyzing Website Traffic and Performance
An SEO specialist analyzes website traffic and performance metrics, such as traffic sources, bounce rates, and time on site, to identify areas for improvement. This involves using tools such as Google Analytics to track website performance and user behavior..
Staying Up-to-Date with Industry Trends and Best Practices
An SEO specialist stays up-to-date with industry trends and best practices to ensure that their SEO strategies are effective and aligned with the latest search engine algorithms. This involves reading industry blogs and attending conferences and training programs to stay informed about the latest SEO techniques and updates.